Starting with, what the heck is it?

Equity is the original crowdfunding. It’s an investment in our Co-op — the money we use to upgrade our grocery store + keep our facility up-to-date to serve our community.
 

And honestly, why does it matter to me?

Because you and your community members created this place. You help keep our equipment and lights on, literally and metaphorically.

You are one of the engines that make our store run, truly – you’re a part owner of our grocery store!
 

Here's how it works.

At $20/year you become a member owner. You are now a part of the coolest community in town, if you ask us. Your special powers now include: Taking advantage of member sales, gaining access to secret purchasing powers, and participating in our Co-op’s democracy – your voice matters to us + in our building.
 
Plus, you become a part of our community supporting more than 50 local and small businesses from Durango, Colorado, and beyond.
 

And here's where it gets even better.

This year, during our Great Big Bonanza Equity Drive, you can increase your equity and as a thank you for supporting our mission you'll be rewarded with a series of discounts + coupons across the entire store.

Invest $100 in equity (that's only $80 more for active members) and receive:

• Three coupons for 15% off your entire purchase

• Five coupons for 20% off unique departments

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Talk with a cashier or any staff member to learn more about the Great Big Bonanza Equity Drive.